The annual report of the HfG Offenbach jb!/dm 17 consisted of two parts for the first time: First, the diploma book dm is a large-format portfolio, bound in fine pink linen. Second, the ledger with the bright blue counterpart jb!. Both books were combined with a blue rubber and a CD of the film class.
We opted for the conceptual metamorphosis between the book covers to create a book set that had to meet different editorial requirements. The diploma book dm represents the digital scroll: Images are cut, seamlessly merge, variability and speed, striking layout invite the reader to consume.
The general ledger jb! and the corresponding website (HfG Mag 2017) is based on the classic zoom: headlines and texts are getting bigger and bigger in the subject areas – zoom in/zoom out. The project part in the general ledger is subject to a layout change with its own table of contents and is completed by a comprehensive picture series.
The zeitgeist can be seen in the abbreviations of the titles, dm and jb! The allusion to a drugstore and the own brand of a supermarket give the whole a humorous touch.
In collaboration with Kathrin Baumgartner.